when google africa approached us to help them strengthen the presence of gmail across the continent, it was an exciting opportunity to say the least. we delivered...

the better place work is coming soon. watch this space. and drive electric.

i took on a branding assignment for a line of biodegradeable household cleaning goods. it was a truly global effort. the client was in china, i was in tel aviv,...

your experiment, 250 miles above earth for the whole world to see. what will you do? i worked with YouTube, the google creative lab EMEA, NASA, ATP, weir+wong and...

apple wanted to show businesses how other businesses both large and small, are using the iPhone in day-to-day operations. my particular job was to highlight how...

they call volkswagen a writer's account and for good reason. i spent 4 years working on it at arnold worldwide with some exceptionally talented people. we...

i worked on this campaign while at ogilvy & mather. the brief was to leverage a great rewards program that came with owning the american express delta skymiles...

working with the talented folks at google creative lab NYC, i helped deliver 'a google a day'. partnering with the NY Times, its a game that adapts trivia to the...

the fund for reconciliation, tolerance and peace. well, this project is a labor of love. sick and tired of the conflict in my neck of the woods, i wanted to...

i knew bill. just for a few months while working together, but long enough to call him a friend. we discussed israel a lot since it was around the time of so...

target wanted to highlight the fun, design savvy appeal of their brand and get people pumped to go to their thanksgiving 2-day sale. so we created cartman....

once upon a time emailing and messaging were solely conducted in front of a computer screen. i worked with the brand integration group at ogivly & mather in...

i worked on the at&t account while at the digital agency for bbdo, nyc. as an associate creative director i helped preside over an incredible amount of campaigns...

i've been on board with alexandra mor's brand since day one and it's fab to be a part of the ride. her approach is to question why some objets d'art or jewelry...

the haiti poster project was launched a few days after the devastating earthquake we all remember hit haiti hard. the project was a collaborative effort by the...

why use checks when you can use an american express card and get rewards? precisely. this campaign was a call to action and arms for people to collect their...

ah yes – certainly not your typical dog grooming product and pet fragrance line. at around 60 dollars a pop, sexy beast is a whole maintenance and styling...

smarter, more affordable designer products for the people, by the people. save yourself from the middle man - that's the idea. i was fortunate enough to be...

i did this with the exceedingly talented mr. magner while at ogilvy & mather on 49th and 8th, NYC. the objective was to highlight that for potential DHL...

some of israel’s renowned artists came together in a once-in-a-lifetime exhibition to celebrate shlomo koren: their friend and one of israel’s leading...

when it happened (you know what) i just didn't like what bp had done to our sea. so I put these out there in cyber space and on walls with k. rabe (who was...

this was a fully integrated campaign for target promoting how to strive for health while having fun at the same time. it was a celebration of sorts. long live the...

redlight children is a global human rights nonprofit organization aiming to end the demand for child slavery and exploitation. i worked on this with the brand...

american express always allowed for high-end direct mail pieces. i was fortunate enough to be a senior creative behind some pieces like a first aid box, and pill...

achva college is located in the south of israel. as ecd of tbwa digital in israel, i helped deliver a brand overhaul that proclaimed: only by taking action do...

help a lost child find their way. this was a pro bono project for boston-based home for little wanderers. it's a nationally renowned, private, non-profit child...

to celebrate target's most spectacular sale of the year, they challenged David Blaine, the world’s most famous magician, to get to the 2-day sale at target at...

we were proud to take on this project at ogilvy & mather. with the help of radical media and whoopi goldberg narrating, this piece was made specifically for a...

assignments come and go. you never really know what'll come out of them and this one was a cannes finalist for arnold worldwide. most people had offices at arnold,...

this was a student project. it's the only one i'm showing. i've still got a soft spot for it. sue me.